Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement
Comscore Announces New Agreement with Sun Broadcasting for Local Television Measurement News provided by Share this article Share this article RESTON, Va., April 8, 2021 /PRNewswire/ -- Comscore (Nasdaq: SCOR), a trusted partner for planning, transacting and evaluating media across platforms, today announced a new agreement to provide Sun Broadcasting with Comscore's industry-leading local TV measurement currency for all of their Ft. Myers television stations, including WXCW-TV (CW), WUVF-TV (Univision) and WANA-TV (Azteca). "We subscribed to Comscore because of the dramatic improvement of ...