Stories written by Vikram Damodaran
Stories written by Vikram Damodaran
Source: yourstory.com
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Spirited Comeback from Lows of Covid
Indias thirst for spirits is surging at a record pace fuelled by a thriving middle-class population and its longstanding passion for whiskey. It took nearly a decade for the domestic spirits market to add annual sales of 100 million cases, climbing from 228 million cases in FY11 to 330 million in FY18.
Source: indiatimes.com
Spirits market in India is surging at a record pace: Main factors and trends
After the low during the pandemic when the spirits market shrank to 311 million cases in FY21, it recovered swiftly to add about 100 million cases in annual sales in just three years, reaching 412 million cases in FY24, industry executives said, citing latest excise department data.
Source: indiatimes.com
McDowell's single malt is the first step towards leveraging a great legacy: Diageo's Vikram Damodaran
The whisky has been created in collaboration with the Bengaluru-based Single Malt Amateurs Club (SMAC).
Source: hindustantimes.com
Cask a spell: See why India, the world's largest whisky market, is buying local
Home-grown labels, once a thing to hide away, are now brands to boast about. Single-malt makers are capitalising on climate, indigenous barley, Indian origins.
Source: hindustantimes.com