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Frankfurt Week: A New Report on the Indian Market - Vimarsana News

Frankfurt Week: A New Report on the Indian Market

With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment.

India's Print Book Market will hit Rs 1 Lakh Crore by 2024, According to India Book Market Report published today - Vimarsana News

India's Print Book Market will hit Rs 1 Lakh Crore by 2024, According to India Book Market Report published today

New Delhi [India], September 30 (ANI/BusinessWire India): Nielsen BookData has partnered with FIP to produce and publish the long-awaited second edition of the Nielsen India Book Market Report. With the Indian print book market predicted to reach just shy of INR 1 Lakh Crore by the end of 2024, this new report provides an in-depth analysis of the Indian book market, including the size of the market in value terms as well as the contribution the sector makes to the Indian economy. Other highlights include a detailed look at the Indian education system and the role it plays within Indian book pu...

Families leave linear for kids' and family content | Media Analysis | Business | News - Vimarsana News

Families leave linear for kids' and family content | Media Analysis | Business | News

Parents who stream kids and family-focused programming are unique, young, diverse, more engaged than the average streamer and are shifting away from traditional...

Study: Families Shift Away from Linear TV for Kids & Family Content - Vimarsana News

Study: Families Shift Away from Linear TV for Kids & Family Content

New research also finds 60% of kids who see ads talk to parents about them

Netflix picks Microsoft to power ad-supported tier | Media - Vimarsana News

Netflix picks Microsoft to power ad-supported tier | Media

Streaming giant ends months-long search for ad partner to build a “better than linear TV” ad experience