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Chevrolet’s Growth Plan: More Hardware, More Software Steven Hill, GM vice president, says Chevrolet was the fastest-growing “full-line brand” in 2020. The average transaction price for vehicles increased 6%, helping drive Chevy dealers’ profitability to an all-time high, he says. After gaining share in a tough year, General Motors’ Chevrolet Div. is preparing for more growth in 2021 by expanding the use of digital tools and increasing production of popular vehicles. Steven Hill, GM vice president, says Chevrolet was the fastest-growing “full-line brand” in 2020. Chevrolet sales reports reflect an 11.8% drop for the full year but a 4.6% increase for the fourth quarter. The average transaction price for vehicles increased 6%, helping drive Chevrolet dealers’ profitability to an all-time high, he says. ....