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How Reliance is adopting a familiar playbook in cola battle vs Coke, Pepsi

Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. beverage giants PepsiCo and Coca-Cola in a key market.

Controlled by billionaire Mukesh Ambani, Reliance this month launched revamped Campa drinks, sugary sodas .. ....

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Billionaire Ambani adopts familiar playbook in India cola battle vs Coke, Pepsi - World

CHENNAI/NEW DELHI: Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its. ....

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Billionaire uses like rules in India cola vs Coke, Pepsi battle

Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment. ....

Tamil Nadu , Uttar Pradesh , New Delhi , Aalok Shah , Amulya Pandit , Mukesh Ambani , Richard Branson , Campa Cola , Narendra Modi , Srinivas Rao , Coca Cola , Euromonitor International , Virgin Cola , Greater Noida , Great Indian , Prime Minister Narendra Modi , Swire Coca Cola , Billionaire Uses Like Rules In India Cola Vs Coke , Pepsi Battle ,

India's Ambani looking to take the fizz out of Coke, Pepsi by reviving Campa drinks

Reliance this month launched revamped Campa drinks which were popular in India in the 1970s and 1980s. ....

Uttar Pradesh , Tamil Nadu , Mukesh Ambani , Campa Cola , Richard Branson , Narendra Modi , Srinivas Rao , Aalok Shah , Amulya Pandit , Virgin Cola , Euromonitor International , Prime Minister Narendra Modi ,

Analysis-Billionaire Ambani Adopts Familiar Playbook In India Cola Battle Vs Coke, Pepsi

Indian industrial giant Reliance is reviving a historic local cola brand with plans to use its vast retail network, slash prices and tap nationalist sentiment to challenge U.S. ....

Tamil Nadu , Uttar Pradesh , Srinivas Rao , Campa Cola , Richard Branson , Narendra Modi , Mukesh Ambani , Amulya Pandit , Aalok Shah , Euromonitor International , Virgin Cola , Prime Minister Narendra Modi ,