Best of The Nationals 2021
Project Location: Ontario, Canada, and Texas Empire Communities launched its Home Reimagined social media campaign to assist new buyers in finding homes that reflect their needs while inspiring the life they want to live. To encourage engagement, the builder opted for an interactive and entertaining method: a quiz. Based on personality traits, values, and needs, the quiz matched customers with the features, designs, and layouts that best fit their lifestyles. Every quiz taker was also assigned a curated identity: Iron Chef, Future CEO, Comfort Lover, Family First, Holistic Homebody, or Humble...
Source: probuilder.com