Consumers get creative with game dishes
Over 50,000 people explore game dishes online over Great British Game Week WHILE MANY shoots were cancelled across the UK during lockdown, Great British Game Week served as an opportunity to reach out to a new customer base for the sector's game meat offering. Taking place between November 23 and 29, The British Game Alliance took the opportunity with more people cooking in their homes, to encourage individuals to get creative with inspiring game dishes and shared details of stockists and recipes online. The BGA sought the help of some ‘foodie influencers’, well-followed accounts on...
Source: thescottishfarmer.co.uk