Truly Hard Seltzer targets millennials shunning Dry January
Dive Brief: Truly Hard Seltzer, the brand marketed by Samuel Adams owner Boston Beer, launched a "Try January" campaign to promote the first alcoholic seltzer infused with tea. This month's rollout of Truly Iced Tea Hard Seltzer follows the brand's introduction of Truly Lemonade hard seltzer last year, per an announcement. As part of the "Try January" campaign, Truly created a microsite to give away branded merchandise including hats, sweatshirts, koozies and fanny packs to the first 900 respondents. The site also let consumers who are abstaining from alcohol in January to save their items un...
Source: fooddive.com