Fossil Adds New Feature to Virtual Try-on Tech Platform – WWD
The innovation adds more depth to the shopping experience.
Source: wwd.com
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Fossil Launches Virtual Try-On Without An App
Watch Station. Expanding on its existing partnership with Tangiblee, the Fossil team rolled-out a web-based, markerless augmented reality feature for watches - a feature that does not require users to download a separate app or additional technical equipment. Customers can place any Fossil watch on their wrist, with scaled accuracy, in just a few taps. The Fossil eCommerce team & Tangiblee agreed the goal was to build a Virtual Try-On experience that preserves a seamless user experience while maintaining the highest level of accuracy. Fossil shoppers need only follow two single-tap s...
Source: retaildive.com