Google unveils AI tools to boost product imagery and immersive ad formats for brands and retailers
Gen AI-powered ad formats like Short-form Video, Virtual Try-On, and 3D Shoe Ads will help brands and retailers engage with consumers effectively.
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Gen AI-powered ad formats like Short-form Video, Virtual Try-On, and 3D Shoe Ads will help brands and retailers engage with consumers effectively.
Google added that it wanted to help retailers go beyond simply listing their products to creating experiences for shoppers. It has introduced three new ad formats powered by Google’s generative AI. Initially launching for retailers as a closed beta later this year, Google said a brand can connect their short-form product videos - or videos from creators - to their ads.
Google introduces video-powered search ads, expanded virtual try-on for apparel and 3D shoe spins to assist with complex shopping decisions.
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