Visit Central Oregon Unveils New Logo
In an effort to further emphasize the region's increasingly recognizable place name, Visit Central Oregon recently unveiled a new logo and website as part of a broader consumer-facing rebrand. The bold and distinctive new identity drops the traditional use of 'visit' in the identity, and is undeniably representative of the area's toponym no matter the season. The fresh visual icon, which represents the region's abundant sunshine, was introduced along with the launch of an intuitively reimagined website as part of the rebrand. "Travelers increasingly want to make...