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Red Sea Global (RSG), the developer behind two of the world's most ambitious regenerative tourism destinations, The Red Sea and Amaala, is now a destination partner of the World Travel & Tourism Council (WTTC).
The Bundesliga record titleholders' new advertising partner is Rwanda, where the latest sponsorship has been met with a mixture of pride and skepticism.
Rwanda's deals with the European clubs have sharply divided opinion with some endorsing while others say Rwanda’s status does not merit the sponsorships.
Bayern Munich have agreed a new five-year partnership with Visit Rwanda. The partnership will see the Bundesliga club work with Rwanda’s ministry of sports to set up a football academy and strengthen the development of football in the country. As part of the deal, Bayern will display ‘Visit Rwanda’ branding on the LED boards during matchdays at the Allianz Arena. Different activities will also be organised to promote tourism and investment opportunities in the country. Bayern CEO Jan-Christian Dreesen said: “I am very pleased with this collaboration agreed upon until the summer of...
The awards are set to take place live on Saturday, 21 October.