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EYMER client MOevents recently asked us to create marketing materials for the annual Refractive Surgery & Keratoconus Symposium, which The Cornea And Laser Eye Institute sponsored. MOevents is a premier in-person or virtual event planning organization for the vision care industry. The firm specializes in trade show management and continuing
In addition to being an author and keynote speaker, Lori Richardson is a true entrepreneur focused on helping women establish successful careers as sales professionals. Following a 15-year career in business-to-business (B2B) sales and sales leadership, she launched "Score More Sales," a consultancy that identifies the strongest sales leaders within
The email came out of nowhere. Creative agencies don’t usually spam me, but this one did. How did I fall for this phishing scheme? And how can you prevent yourself from being fooled by the same tactics? If caught in an AI-generated phishing scheme, here are a few tips to
In order to drive the brand messaging as a reliable grocery delivery platform, Fraazo has undertaken a rebranding exercise that will create an impact through the medium of visual branding with a revamped logo.
One way that business success can be achieved is by learning from the insight and experience of business leaders, entrepreneurs, and economists, and applying it to the issues we face today. Developing the right skills and strategies to tackle the year ahead is imperative, so our picks for the business books you need to read focus on the challenges we are likely to face, and the ideas you need to overcome them. Encompassing ideas across leadership, marketing, branding, economics and ethics, our pick for the best business books should equip you with everything you need for the year ahead. Where...