Filipino businesses look into digital experiences for growth
According to VMware Digital Frontiers 3.0 Study, 74% of Filipino consumers indicated that they have started engaging with brands that delivered superior digital experiences, suggesting that a strong alignment is needed from the organizations to close the digital experience gap. In the wake of the COVID-19 pandemic, digital transformation has accelerated in the Philippines with more consumers turning to digital channels and services and shifting their consumption at home. The study revealed that 77% of Filipino consumers have defined themselves as “digitally curious” or “digital explo...
Source: mb.com.ph