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Democrats fine tuned last year in the presidential election. they used it in states like indiana and north dakota. you go into a purple or red state, take the social conservative, focus on wedge issues. things like abortion, divorce, contraception. >> he's not really against divorce. >> of course not. ken cuccinelli is a respected lawyer and he's not for any of these things that this claims. you go out there, you claim those guys are too extreme for the state and drive up negatives in key voting groups like women, suburban women, for instance. then the dem cram swoops in and says i'm the moder...

Democrats finefine-tuned, in st like indiana and north dakota. you go into a purple or red state, you take the social conservative, focus on wedge issues. things like divorce, abortion, contracepti contraception. >> he's not really against divorce. >> no, of course he's not. >> you can't ban divorce. >> ken cuccinelli is a respected lawyer. and he's not for any of these things this claims. but you go out there, you claim those guys are too extreme for the state they're in. you drive up their neglects among the key voting groups. and then you -- the company swoops in and says, i april tm modera...

One day. >> the next day barack obama went on to win florida. he when on to win virginia. he went on to win north carolina. a democrat won in north carolina. bill clinton did not win north carolina either time. but barack obama did. he did. just barely. he won by a little more than 14,000 votes. that was the first time a democrat had carried north carolina in a presidential election since jimmy carter. the obama campaign thought the state of north carolina was within reach. they pumped $15 million into the state to try to win it and they won it. they won on the strength of some key voting grou...

They don't craft policy. they do party building. i think what they're doing right now is very important and very refreshing and it's good for voting groups. i think the best thing that can happen to hispanic or african-americans or women or young people, any voting group in america is to have two strong healthy parties courting them and competing for their vote. >> and that's what i was going to put to you, robert. it's better for the country when we have two strong political parties. >> absolutely. >> right now only 31% of voters identify themselves as republican and that's a problem for all ...

He's the director of operations in the marine corps. he's eligible for 2 stars. he'll command the third marine division. >> i think i owe something. i owe something to the country, the core and the marines and sailors i've served w. i think i can do that better if i'm in the military. >> we'll have more on general clardy tonight with bret baier at 6:00 eastern time and profile more marines every day this week. jon: great to have a guy like him wearing the uniform. hard to believe it's been ten years. >> reporter: yeah, a lot more gray hair. jon: you earned it, thanks. jenna: the g.o.p. reallyi...