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Pauly Wally Tackle Co. churns out spinners, jigs and rigs that catch fish on Northland lakes. 3:07 pm, Jun. 27, 2021 × Paul Ashley, owner and sole employee of Pauly-Wally Tackle Co., poses with his inventory in a bedroom closet at his home in Superior on June 11, 2021. Ashley has been making and selling his lures for over 20 years. (Samantha Erkkila / serkkila@duluthnews.com) SUPERIOR, Wis. — By day, Paul Ashley is a mild-mannered pizza delivery man, trucking wholesale frozen pizzas to taverns and restaurants across the Northland. By night, or weekends, or whenever he's not fishi...

Pauly-Wally Tackle Co. churns out spinners, jigs and rigs that catch fish on Northland lakes. 5:00 am, Jun. 26, 2021 × Paul Ashley, owner and sole employee of Pauly-Wally Tackle Co., poses with his inventory in a bedroom closet at his home in Superior on June 11, 2021. Ashley has been making and selling his lures for over 20 years. (Samantha Erkkila / serkkila@duluthnews.com) By day, Paul Ashley is a mild-mannered pizza delivery man, trucking wholesale frozen pizzas to taverns and restaurants across the Northland. By night, or weekends, or whenever he's not fishing or hunting, espe...