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I'm really excited that FrogFest 32 is a go, and I get to be a part of it at the Herkimer County Fairgrounds Saturday, September 18.

Arriving at a destination. Orchestration will then carefully consider all of the connections — emotional, technological and sensory — at each of those mapped touchpoints. For instance, in a popular airline app, passengers can opt-in to identify where they parked their car. Car location at the airport isn’t inherently part of the service an airline provides, but that extra interaction and assistance at the conclusion of a trip can put the bow on top of the journey for the customer and make the entire experience more engaging. Orchestration can reduce customer stress at each ste...