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Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Meta alone is on track to surpass all global linear TV in advertising revenue by 2025, driven by investment in AI tools such as Advantage+, according to a new worldwide report.
Social media is the largest channel worldwide by advertising investment, says Warc Media’s latest forecast, Global Ad Trends...
The regional advertising market is predicted to surge by 6.2 per cent in 2024, reaching a value of $6.9bn
The MMA’s annual industry award, the Smarties, is the first South African marketing industry award to be ranked in the Warc 100 and RECMA...