Think when i wrote the book, the one thing i really wanted to do was put this in the hands of the consumer. it's important that the consumer take control of it and figure out where the merchandise is coming from. so ask. if something is too good to be true, you know, if it's marked down 80%, if you know that maybe a handbag, for example, costs $1,400, and it's getting sold to you for $300, clearly that's either fallen off the truck or it's fake. >> and the store owners always know? >> the store owners in most cases they might be working with the warehouse owner, in others, which, you know, wal...