May's China Bestsellers: Emotion and Promotion
Emotional content from a favorite author and strong annual '618' promotions boosted China's charts in May.
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Emotional content from a favorite author and strong annual '618' promotions boosted China's charts in May.
Nonfiction showed some strength, online literature was less buoyant in fiction, and Ultraman held his lead in China's bestsellers in April.
The late start to primary and secondary schools in parts of China meant fewer class reading lists than usual influencing the charts.
Three significant entries on China's fiction lists early in the lunar new year are buoyed by film and television.
Driven by winter-break extracurricular reading lists, China's charts see familiar classics in fiction, humorous history titles in nonfiction.