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“Bonenkai” year-end company drinking parties once were a public fixture widely enjoyed everywhere in Japan at this time of the year.
There are a variety of ways to enjoy beer these days. Unique beers continue to be created, such as those that allow drinkers to adjust alcohol content.
As partitions came down, restaurateurs' hopes rose for their establishments to be bustling again with hungry and thirsty customers after long struggling with pandemic restrictions.
Three years of COVID-19 have upended dining habits in Japan, and many restaurants are struggling to adapt to new and potentially permanent customer trends.
Japan’s first “bonenkai” period with no virus-related restrictions in three years has started, but consumers and companies are still refraining from holding huge year-end parties.