Americans rein in holiday food, gift spending due to COVID concerns
One-third of holiday grocery shopping to take place online, dunnhumby projects With concern about coronavirus pandemic rising, U.S. consumers plan to spend 25% less on food and 36% less on gifts this holiday shopping season versus a year ago, according to customer data specialist dunnhumby. In the sixth wave of its Consumer Pulse Survey, a study of the impact of COVID-19 on consumer behavior and attitudes across 21 countries, dunnhumby found that Americans are at their highest level of worry about the virus since the crisis began. The dunnhumby Worry Index — a measure of how consumer ...
Source: supermarketnews.com