Colors partners with Seagram's Imperial Blue and Wavemaker India for its latest new year's campaign
Mumbai: This New Year, Seagram’s Imperial Blue packaged drinking water has partnered with Colors and Wavemaker India to launch AI technology-driven personalised new year greetings. The campaign will feature celebrities from its last two co-created campaigns – Karan Kundra, Pratik Sehajpal, and Nishant Bhat. This is the first time a brand in this category has used AI technology
Source: indiantelevision.com
