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PhonePe and Paytm are testing audio ads on sound boxes at retail stores with FMCG brands. The ads, targeting impulse-buying, lack measurement tools for now, posing revenue challenges despite potential targeting opportunities.
Wealthtech platforms Dezerv and Stable Money are set to close $30 million and $17 million in equity funding, respectively. While Dezerv is looking to raise the capital from Premji Invest, Stable Money is likely to rack up funds led by RTP Global.
While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles.
The 24th edition of the coveted EMVIES, powered by TV9 Network, co-powered by The Times of India, in association with UltraTech Cement Ltd, and category sponsors Craving Digital, Celebrity Cricket League (CCL), and South Indian International Movie Aw
How advertisers are maximising impact beyond the IPL season