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Are Indian brands set to score big with International team tie-ups for T20 World Cup?

Indian brands like Amul, Nandini, HCL Technologies are forging partnerships with International cricket teams. What's the strategy behind this? ....

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Heatwave | A few good things when Celsius soars: Heatwave alters Kolkata's traffic patterns

Heatwave | A few good things when Celsius soars: Heatwave alters Kolkata's traffic patterns
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Here's how IPL's oddball brand alliances are making a run for victory

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles. ....

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How advertisers are maximising impact beyond the IPL season

How advertisers are maximising impact beyond the IPL season ....

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For IPL 2024, brands are looking for meaningful partnerships over sponsorships: Wavemaker's Shantanu Ghosh

Brands are looking to make the most of this year’s packed sporting calendar. The agency’s head of sports is here to tell you how. ....

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