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Are Indian brands set to score big with International team tie-ups for T20 World Cup?

Indian brands like Amul, Nandini, HCL Technologies are forging partnerships with International cricket teams. What's the strategy behind this? ....

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Heatwave | A few good things when Celsius soars: Heatwave alters Kolkata's traffic patterns

Heatwave | A few good things when Celsius soars: Heatwave alters Kolkata's traffic patterns
telegraphindia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from telegraphindia.com Daily Mail and Mail on Sunday newspapers.

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Here's how IPL's oddball brand alliances are making a run for victory

While mainstream names like Title Sponsor, Principal Sponsor and Associate Sponsors are common, in recent years there has been a rising trend of brands taking on more descriptive titles. ....

West Bengal , Shantanu Ghosh , Paroksh Chawla , Trupti Dave , Ishan Kishan , Adani Sportsline , Surya Kumar Yadav , Rohit Sharma , Sunfeast Supermilk , Sanjay Adesara , Piping Partner For The Indian Premier League , Advance Decorative Laminates , Royal Challengers Bengaluru , Official Piping Partner , Indian Premier League , Decorative Laminates , Kolkata Knight Rider , Official Laminates , Official Ice Cream Partner , Ice Creams , Title Sponsor , Principal Sponsor , Associate Sponsor , Starcom India , Wavemaker India , Official Strong Biscuit ,

How advertisers are maximising impact beyond the IPL season

How advertisers are maximising impact beyond the IPL season ....

Trishul Bhumkar , Jigar Rambhia , Shantanu Ghosh , Amita Srivastava , Indian Premier League , Sports Lead At Omnicom Media Group India , Managing Partner , Zenith India , Esports Lead , Omnicom Media Group India , Vice President , Carat India , Wavemaker India ,

For IPL 2024, brands are looking for meaningful partnerships over sponsorships: Wavemaker's Shantanu Ghosh

Brands are looking to make the most of this year’s packed sporting calendar. The agency’s head of sports is here to tell you how. ....

Shantanu Ghosh , John Abraham , Indian Premier League , Pro Kabaddi League , Indian Super League , Women Premier League , Premier League , Winter Olympics , Wavemaker India , Garnier Men , Cadbury Dairy Milk , Women X27s Premier League Wpl , Ipl 2024 ,