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Mumbai: Mondelez India’s nutrition brand Cadbury Bournvita has rolled out a four-minute short film, "The Boy Who Failed," introducing a perspective shift on failure under its campaign "Tayyari Jeet Ki."
In the aftermath of the pandemic, industry experts predict that broadcasters are going to catch the audience's attention and advertiser’s interest to a large extent in terms of ad-led revenue and viewership through fresh content pieces
The campaign collaboration has been facilitated by Wavemaker India, with support on creative front from Ogilvy India
Called Junior NFT, proceeds from the sales will go into the education of underprivileged children
Rambhia has joined Sporjo, a sports ed-tech start-up, as COO