News Flash: Zenith bags Eureka Forbes' Rs 100 crore media mandate
The incumbent agencies on the account are Wavemaker India and Logicserve Digital
Source: bestmediainfo.com
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The Great Khali turns delivery man for Cadbury Fuse
Because you need a big guy to quench a ravenous hunger, says the brand.
Source: afaqs.com
TCH 2022: The art of telling authentic brand stories using content
There’s a lot of content available to consumers that is vying for their attention. Brands are finding it difficult to leave a deeper mark on the consumers’ minds with plain vanilla advertising. The mode of brand storytelling has evolved from 30 seconders and one-minute advertisements to creating owned media platforms and content to form an association with the consumer which
Source: indiantelevision.com
In-depth: SVoD vs AVoD – What is attracting the Indian OTT players?
According to a PwC report, subscription services are driving the rapid growth of OTT platforms, accounting for 90.5% of revenue in 2021 and set to account for 95% in 2026
Source: bestmediainfo.com
Cannes Lions 2022: 22 firsts for India at the International Festival of Creativity
In Grand Prix, India (5) was second to USA (11) but it beat them 2-1 in Titanium Lions. With a 47-medal haul, 2022 is the best year for India versus the 40-metal haul in 2017. Similarly, BestMediaInfo.com compiles the list of many firsts for India at Cannes Lions 2022.
Source: bestmediainfo.com