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WPP@CP invites Singaporeans to 'Free Your Smile' in new outdoor ads for Colgate – Campaign Brief Asia

Colgate has come up with a fresh take on the global ‘Smile Strong’ campaign, with an initiative to celebrate the removal of one of the last mask mandates in Singapore - the wearing of masks on public transport. WPP@CP, Colgate’s bespoke WPP team, are inviting everyone to ‘Free Your Smile’ in eye-cat

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