Asia-Pacific Power List 2023: Yves Briantais, Colgate-Palmolive | Marketing
Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
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Balancing sustainability and campaign effectiveness, strong purpose-led brand initiative is what puts a smile on this chief marketer’s face.
Little Black Book, Clients include Mondelez, Colgate-Palmolive and AXA
Colgate and VMLY&R have partnered with Steeden to develop 'Hear Gear', a protective headgear equipped with specialised technology to assist Deaf and hard of hearing Australian rules football players with hearing implants on the field. Ideated by VMLY&R and designed, tested and built by
Colgate and VMLY&R have partnered with Steeden to develop 'Hear Gear', a protective headgear equipped with specialised technology to assist Deaf and hard of hearing Australian rules football players with hearing implants on the field. Ideated by VMLY&R and designed, tested and built by
Colgate has come up with a fresh take on the global ‘Smile Strong’ campaign, with an initiative to celebrate the removal of one of the last mask mandates in Singapore - the wearing of masks on public transport. WPP@CP, Colgate’s bespoke WPP team, are inviting everyone to ‘Free Your Smile’ in eye-cat