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And also, because the overhead cost is so much lower than a general- entertainment streamer — - and to put that into perspective, i can't speak to simon's budget, - of course, but i imagine somewhere close to netflix spending. $18 billion a year on content in order to remain ahead of the pack _ so when we look at the different services being offered, - we got category, — your general entertainment streamers — the studios who are now . becoming streamers saying, "we want to own and - distribute our own content." you then have the amazon and apple l play, which is an ecosystem play. l they...

$18 billion a year on content in order to remain ahead of the pack _ so when we look at the different services being offered, - we got category, — your general entertainment streamers — the studios who are now . becoming streamers saying, "we want to own and - distribute our own content." you then have the amazon and apple l play, which is an ecosystem play. l they aren't selling you prime video or apple tv+, they're selling - you and apple one package and amazon prime _ and they're finding ways to ensure that you are l spending $10—14 a month. and at the other end, . you have both the n...