CBA tackles disaster response with 'smart data model'
By Kate Weber on Mar 15, 2021 12:31PM Helps bank offer same-day assistance to impacted customers. CBA is using custom-built algorithms to keep track of natural disasters and bad weather events across Australia in order to offer same-day assistance to impacted customers. The bank said its algorithms monitored multiple data sources "from official emergency sources and weather alert systems to offer same-day 1:1 support to those customers impacted by natural disasters." The bank then uses its Pega-powered customer engagement engine (CEE) to "cconnect wit...
Source: itnews.com.au