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GNC Selects the FirstSpirit Digital Experience Platform to Power Content-Driven E-Commerce Experiences Share Article Deep integration between e-Spirit and leading commerce platforms reduces time to market and creates engaging content that leads customers to take action e-Spirit logo "e-Spirit’s hybrid headless CMS technology will make it easy for our teams to add personalized content to GNC commerce experiences with little to no developer support." -- Daniel Frattaroli, Director of eCommerce, GNC. LEXINGTON, Mass. (PRWEB) Febr...

e-Spirit Included in the Gartner 2021 Magic Quadrant for Digital Experience Platforms Share Article FirstSpirit DXP accelerates delivery of personalized, content-driven experiences across multiple channels to turn customers into lifelong fans e-Spirit “Our hybrid headless CMS with AI-driven personalization makes it fast and easy for companies to deliver individualized, content-driven experiences throughout the entire customer journey.” LEXINGTON, Mass. (PRWEB) February 02, 2021 e-Spirit, maker of the industry-leading FirstSp...

Have the right privacy settings, they probably inadvertently handed over their friend list as well, giving the company access to even more data. the idea, according to christopher wylie, was to inject disinformation around a vulnerable person's web experience based on the analysis of their personality. this is some freaky stuff. we all have what's termed an internet bubble around us. different users will see slightly different results based on browsing history and likes. cambridge analytica used that information harvested to push fake stories and conspiracy blogs to people who might be suscept...

Election the trump campaign paid cambridge $5.9 million during the 2016 election. this company -- a company that harvested data from 50 million facebook profiles. and there are about 200 million facebook users meaning one in four americans' data was collected and it wasn't a data breach like equifax. they were paid to take a personality survey. only 260,000 people took that survey but they were able to scrape data from the friend's list giving them data from millions more people. but how did they do this? well by taking the survey, facebook users handed over information including their user na...

And, every week we would see that number creep up. we really saw that we had to get ahead of this as quickly as possible. >> for rent the runway, creating a mobile strategy was not just about getting new customers, it was about serving the ones they already had. >> our customers on multiple screens throughout the day. she's utilizing rent the runway when she's watching tv, when she's in a boring meeting at work, and we need to be there for her in all channels. >> reporter: but they need to be there in varying ways, depending on the channel. jenn and her team were clear, the mobile experience h...