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SEO Guide for Small Businesses: Tips and Tools to Create Google Webs Stories SEO guide for small businesses can help budding entrepreneurs take advantage of different search engine optimization tools, such as Google Web Stories, to increase website traffic, brand visibility, and sales. Photo : George Morina/Pexels SEO guide for small businesses can help emerging entrepreneurs boost their website traffic, strengthen brand visibility, and increase revenue. In that sense, search engine optimization (SEO) for small businesses is as relevant as the one employed by larger or more established comp...

The concerning future of the resilient keyword It’s time for PPC professionals to rethink keyword targeting strategies, asserts Kirk Williams of ZATO Marketing. Changes in user behavior, which stem from Google’s own search improvements and a shift from desktop to mobile, along with Google Ads’ close variants mean that customers may be using queries that don’t necessarily have a clear-cut intent — at least to marketers. “Understanding this is important for our industry to move forward, because if the keyword is not telling us as much as we think it is, then we have an obligation to...

Chrome Web Store account Why we care. Marketers are always looking for ways to connect data across platforms, and this is a step in that direction. That includes linking Search Console domain properties to Google Analytics to get better coverage of your organic search results, connecting YouTube videos to your associated website, and publishing apps and extensions to the Chrome Web Store on behalf of your site. Facebook Ads experiences weekend delivery outage If you noticed huge drops in your Facebook Ads traffic and conversions, it was due to a delivery outage over the weekend. The social me...

This story is available exclusively to Insider subscribers. Become an Insider and start reading now. Facebook blocked the sharing of links to news websites in Australia last Wednesday in response to a new law. The move has received swift backlash, but tech columnist Jason Aten stands by the tech giant. "The company made an extremely smart business decision but completely botched the PR." There are a lot of reasons not to like Facebook. There are privacy concerns, its history of leaking users' data, or the fact that its algorithm has played a huge role in sp...

Google Discover has a dedicated web stories carousel, but Search Advocate John Mueller says not all web stories get shown.