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The Battle For Direct Bookings Is Hand-to-Hand Combat, Not Aerial Strafing | By Doug Kennedy – Hospitality Net

For years now, hotels have been fighting desperately to win back market share from third parties such as Online Travel Agencies and thus reduce the cost of customer acquisition. Huge sums are spent on strategic initiatives such as ad campaigns, updating guest loyalty programs, improving organic and paid SEO, making sure the website tells the hotel s story, and ensuring a smooth journey from looking-to-booking. ....

Kennedy Training Network , Online Travel Agencies , Google Analytics , Website Visitors , House Guests , கெந்நெடீ பயிற்சி வலைப்பின்னல் , கூகிள் பகுப்பாய்வு , இணையதளம் பார்வையாளர்கள் , வீடு விருந்தினர்கள் ,