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Livestreaming Goes Mainstream: How Brands Can Capitalize On The Growing Chinese Trend

In one day alone, the beauty and cosmetics giant Estée Lauder achieved over $219m in sales from livestreaming. Of these, $52.4m of sales came from a single influencer. Emerging Communications’ marketing executive Michaela Zhu questions what livestreaming is, and how businesses can capitalize on its stratospheric rise. ....

Kim Kardashian , Insta Live , Lipstick King , Live Streaming , Influencer Marketing ,

CNN Early Start With Christine Romans and Laura Jarrett June 4, 2024 09:56:00

And how can this be happening? we have no food. i know want to show you some video that was recorded on friday of protests that took place in shanghai in a residential compound. these people broken out of their homes and were confronting police who were at the gate. and there were screaming, give us supplies. you, know christine, i ve been speaking to local residents in shanghai would tell me that this is real. that they have not had access to fresh vegetables, fruit, meat for days. now that they are living off canned food. that they are living off instant noodles. and they are having to block by through wechat groups with their communities. sometimes, the food is delivered, sometimes it is not. but, she said that it has gone from shock to anger to other despair. because people are saying when is this going to end? because it just seems like there s no end in sight. for the government, christine, they are doubling down on their ....

Isn T Shanghai , United States , Instant Noodles , No End In Sight ,

CNN CNN Newsroom Live June 4, 2024 07:45:00

If not longer. they haven t had fresh vegetables or fruits, meats for as long. they are relying on instead noodles and canned food. that is what i am hearing from local residents in shanghai. who her having to resort to these wechat community groups in try to balk by goods. that is the only way that delivery serviceman are dripping off goods. it fits bought in mass bulk. even then, it is half hazard. because of obviously, the government had shut down the e-commerce platforms. so no deliveries are being made because the government thought that this was have covid was being spread. and then when it resumed these delivery men are obviously getting covid. they are being shipped off to quarantine. you have these people stranded in their homes unable to get these food that they need to survive. i spoke to one resident, ....

Haven T , Community Groups , Delivery Serviceman , E Commerce Platforms , Have Covid , Delivery Men ,

Shanghai scrambles to secure food supplies as Covid-19 lockdown hits

Residents in the major Chinese financial centre of Shanghai, with 26 million under lockdown, scrambled to secure food on Wednesday, with supermarkets shut and deliveries restricted amid another citywide Covid-19 testing programme. ....

National Health Commission , Exhibition Center , National Convention , Tomb Sweeping Festival , Liu Min , Covid 19 , Wu Qianyu , Astern Province Herald Sports , Ort Elizabeth News Paper , P Herald , Astern Cape News Headlines , He Ep Herald Online , Ort Elizabeth Herald Classifieds Social , Y Herald ,

Shanghai Covid lockdown: Residents resort to phone calls, group buying to source essentials as food orders, express package deliveries disrupted

Shanghai residents are relying on phone calls and group buying to secure supplies of groceries and medicine after regular deliveries of cooked food and express packages were disrupted amid the lockdown. ....

Covid Lockdown , Food Delivery Apps , E Commerce , Group Buying ,