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Zapach has close to two decades of progressive executive sales experience at leading hospitality and technology organizations. Most recently, Wendy served as SVP of Sales, North America at ALICE (now part of Actabl) where over a five year tenure she built the sales organization from the ground up and in doing so helped improve the operations at thousands of full-service hotel and resort customers across the globe. Zapach also previously led sales for the North Eastern U.S. Region at TravelClick, where she helped hotels manage digital transformation projects across a variety of hotel departments and technologies. She began her career in hospitality in a range of sales and marketing roles at independent hotels like Boston Harbor Hotel and Tucker s Point Hotel, which transitioned to a Rosewood property under her leadership. Wendy is a frequent speaker at industry events, including HITEC, NEIRA, and brand conferences. She holds a bachelor s degree from the University of Connecticut. ....
Integration Partnership Between Crave Interactive and ALICE Enables Joint Customers to Deliver Seamless Hotel Services share this article Photo: Crave Interactive Las Vegas – Crave Interactive today announced an integration partnership with ALICE hospitality platform. The integration between ALICE and Crave Interactive is the perfect union of two complementary hospitality technology innovators empowering staff and enhancing the guest experience like never before. Crave Interactive solutions enhance the guest experience by providing an easy-to-use, paperless, digital guest information and service request platform. The contactless platform includes room service ordering, hotel information, guest directory, local information, and much more. Today this is either delivered with AppLess™, on the guests own mobile phone accessed with a QR code, or on the award-winning Crave in-room tablets. Today, more than ever, Hoteliers are looking for ways to use te ....