Gamification in marketing - a passing trend or a real strategic tool?
Gamification is everywhere and is expanding thanks to the revival of gaming. Is it a lasting tool or just a trend? If we consider studies that state that the engagement rate is higher by 100% when mechanisms from games are used in a marketing campaign, then the strategic strength of gamification cannot be denied. WANDS Paris, a creative and innovative agency, draws its inspiration from emerging trends and builds dialogues between brands and their audience. The use of playful...
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