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Online fashion, sports, and lifestyle retailer, The Iconic, rolled out a new spot titled “Beauty Launch.” The short was developed for the Sydney based brand by electriclimefilms. There’s a certain retro charm to the ad and it all starts with the fact that it was shot on gorgeous 16mm film. Director Lester Jones worked on the project with DOP Andrew Gough, Executive Producer Michael Ahmadzadeh, Producer André Rodrigues and The Iconic in-house creative team. electriclimefilms was able to work with Werner Winklemann, the last film processor in Australia, to develop the film. It’s an upb...

December 16 2020, 12:16 pm | BY Ricki Green | 10 Comments Featuring THE ICONIC’s new beauty destination, Australia and New Zealand’s leading online fashion, sports and lifestyle retailer collaborated with electriclimefilms in producing ‘Beauty Launch’ — a campaign that demonstrated and embodied the timeless beauty of film spectacularly. Shot on 16mm film by director Lester Jones and DOP Andrew Gough with executive producer Michael Ahmadzadeh, producer André Rodrigues and THE ICONIC in-house creative team, electriclimefilms had the honour of working with Werner Winklemann, th...