Stay updated with breaking news from Wes Earnhardt. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
For litigators, representing clients during the COVID-19 pandemic has meant developing the skill to effectively conduct a remote deposition. With few courts willing to wait for the day...
Search Microsoft Confirms They Have Never Profited From Selling Xbox Consoles By Tyler Lee, on 05/07/2021 02:45 PDT Over the years, Microsoft has pushed out different models and generations of Xbox consoles. The consoles are sold at a few hundred dollars each, but what’s interesting is that Microsoft has actually never profited from selling them. This interesting nugget of information was revealed during the Apple VS Epic trial. Advertising During the trial, Microsoft’s head of business development at Xbox, Lori Wright, was called to testify by Epic’s la...
Series-S business. Updated on 6 May 2021 The Epic Games v Apple trial is continuing to surface interesting titbits of information about the inner workings of the games industry, and the latest is that Microsoft has never made profit from the sale of console hardware. This may not be the most surprising news of all time, given consoles are in the games industry have traditionally been sold at a loss - but you rarely hear companies admit this out loud. Eurogamer news cast: are 'metaverse economies' the future of video games? Xbox vice president Lori Wrigh...
Xbox Consoles Never Turn a Profit ✖ During the court case between Apple and Epic Games, Xbox vice president Lori Wright was called to testify. In her testimony, Wright was asked by Epic Games lawyer Wes Earnhardt about the overall profitability model of Xbox. Wright revealed that no Xbox console has ever been sold at a profit for the company. While that might not seem like a good business model, Wright revealed that Xbox profits off the software and subscriptions it sells, instead. Wright's testimony was meant to establish that gaming companies need to charge publishers 30% to sell their ga...
(Photo by Louis-Philippe Poitras on Unsplash) It's a well-known fact that when a new game console launches, it's typically sold at a loss. But as hardware revisions and mass production ramp up, costs fall and the console should eventually become profitable. However, that's never happened for an Xbox console, according to Microsoft. As Protocol reports, Xbox business development VP Lori Wright is a third-party witness in the Epic vs. Apple trial. Epic's lawyer Wes Earnhardt asked Wright: "How much margin does Microsoft earn" when selling Xbox consoles, to which Wright responded, "We don't. We ...