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As part of the investment agreement, the two sides will invest $2 million each in WeSure Digital.

Insurtech company WeSure Global Tech bought 67% of Ayalon Holdings for NIS 447.6 million.

After Ayalon complied with the Concentration Law and WeSure's owners received a control permit, the NIS 463 million deal can be completed.

WeSure buying control of insurance co Ayalon Digital insurance company WeSure has agreed to buy 50.4% of Ayalon from its founder's heirs for NIS 354 million. Digital insurance company WeSure (TASE: WESR) is buying control of insurance group Ayalon Holding Ltd. (TASE: AYAL) for NIS 354 million. This follows various reports of companies interested in buying control of Ayalon from the heirs of its founder Levi Rahmani. WeSure will buy 50.4% of the shares in Ayalon. Emil Vainshel, one of the founders of WeSure Global Tech, previously served as CEO of Ayalon. RELATED ARTICLES

Digital insurance co WeSure raises NIS 85m in TASE IPO The company, which plans expanding operations to the US and Europe, raised the money at a company valuation of NIS 382 million, post-money. WeSure Global Tech, the parent company of digital insurance company WeSure, has sold a 22.3% stake in an Initial Public Offering (IPO) on the Tel Aviv Stock Exchange (TASE), raising NIS 85 million, at a company valuation of NIS 382 million, post money. The company had initially planned selling a 20% stake for NIS 100 million at a company valuation of NIS 500 million, after money. WeSure was founded by...