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Into administration. the cost of living crisis hasn t helped. with more than half of us saying we are cutting back on leisure spending for things like going to the cinema is finances are squeezed. there are signs that rings are on the up forcing a mars that have survived so far. ticket sales increased last year compared with the previous year when they were still restrictions in place. they are still massively down on where they were before the pandemic. in a moment we will be finding out what they are doing to entice people back here. i have been looking at some the big releases cinema bosses will help to bring people backing the coming months. you asked for it. this is fun! it s the biggest film of the year so far. super mario bros: the movie smashing box office records for an animated film. but an industry that was booming before the pandemic is still suffering from a lack of blockbusters made during the lockdown. ....
Attracted by the marketing and the wider audience that the big screen can bring. how worried are you about streaming and its impact on cinema? that question has been asked when vhs came out and then dvds and then blu ray and then the internet. and we are still here, and we re still growing. so i don t look at them as a competitor. people who like movies, like movies in all formats. among audiences this easter holiday, it s the whole experience that s important. we don t come as often, obviously. you know, with, like, different platforms online, it s easier to watch from home. so to come out, it s definitely a treat. how does it compare to watching something at home? it s about the atmosphere, really. you know, big screen. speakers. with your friends. yeah, exactly. and across the country, independent cinemas like this are trying to cater to local audiences. tony has five venues ....
To the chief executive of the anthony nolan charity and actor kellie shirley, who s donated her ubilical cords. we are looking at the decline in the cinema audience numbers this morning, hannah is at an in sheffield for us this morning, popcorn in hand. not an easy industry to be in right now, is it? at an independent cinema in sheffield. it at an independent cinema in sheffield. . at an independent cinema in sheffield. , ., ,, , sheffield. it is not. ithink it is a bit early sheffield. it is not. ithink it is a bit early for sheffield. it is not. ithink it is a bit early for popcorn, - sheffield. it is not. ithink it is a bit early for popcorn, but. sheffield. it is not. ithink it is a bit early for popcorn, but it | a bit early for popcorn, but it would not be a trip to the cinema without it. welcome to the showroom cinema in sheffield, one of the biggest independent cinemas in the uk. you will not be seen super mario bros here, one of the films that has helped to turn aro ....
Who come on a regular basis and we tailor our programming forthem. what are people wanting to see at the moment? happy, feel good things that may put a smile on your face. there s no doubt about that. i think the, you know, the earnest, darker films are a bit of a hard sell at the moment. and the happier we can make people, the more they want to come. there are other ways of working out what audiences want. we have this ai, which is- a basically a predictive model that tells us what movie to play in what screen at what time, i at what cinema. and there s very obvious things that the ai will pick up, - i such as in the north of the country, | people will tend to eat dinner maybe a little bit earlier than the south. and the programming time is kind of built around that. that s kind of a very high level, crude kind of example of it. - we have the ability, because of the ai, i to programme more| films in more times. and with some of the most anticipated hits of the year still to come thi ....
All coming back into a place like this? . ., ., ., this? there are a lot of factors. peo-le this? there are a lot of factors. people got this? there are a lot of factors. people got used this? there are a lot of factors. people got used to this? there are a lot of factors. people got used to doing - this? there are a lot of factors. | people got used to doing things differently during lockdown with streaming, etc. people do not go into the streaming, etc. people do not go into the office and see a film after work into the office and see a film after work like into the office and see a film after work like they used to do. what kind of thin t s work like they used to do. what kind of things are work like they used to do. what kind of things are you work like they used to do. what kind of things are you doing work like they used to do. what kind of things are you doing to work like they used to do. what kind of things are you doing to entice - of things are you doing t ....