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How well it's working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we haven't released the official figures yet — we'll do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have seen a record number of visitors, and the uptake and engagement on discovery+ has also been really positive. for 4.99 for a month's subscription, ...

Distribution that we've been able to give the games. and have you any idea yet how well it's working? have you got new subscribers because of the olympics? do you know that yet? yeah, the level of interest in the olympics has been really, really strong, and we haven't released the official figures yet — we'll do so probably in the next couple of days as we get the first week under our belt. but what i can say is that, especially the digital platforms have performed exceptionally well. our free platforms in eurosport.com have seen a record number of visitors, and the uptake and engagement on ...

And demystifying some of the cricket graphics was something that we looked at — hence why you're seeing that on—screen now. do you think that kids these days just have a much shorter attention span? you're competing with tiktok and snapchat for their attention — is it a completely impossible challenge to get them to watch a test match these days? i don't think it is. i think what you have to do with the younger audience is firstly, make sure you are relevant, and secondly, make sure you're operating in the spaces that those young audiences are in, particularly in the digital space. and i...

And indeed, what it might be plotting? i think you've got to - say that amazon's been a really big success story. they've been very strategic in how they've bought their rights — - so for example, in the uk, they are buying them - in december which coincides with the christmas sales, i and we've seen that it's not just getting subscribers - onto amazon prime, but converting that revenue into the online - platform, as well. they've taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - then in a couple years' time, i decide where they want t...

Amazon's been a really- big success story. they've been very strategic in how they've bought their rights — - so for example, in the uk, - they are buying them in december which coincides with the christmas |sales, and we've seen that it's not just getting subscribers _ onto amazon prime, but converting that revenue into the online platform, as well. - they've taken a bit more - of a back seat at the moment, and i think what they will do is consolidate for a bit, - then in a couple years' time, i decide where they want to go. minal modha, thank you very much indeed. that's all we've got time...