Beverage M&A round-up, October 2022 – What Just Drinks thinks
Deals in Bourbon and Tequila, as well as a retail mega-merger in the US, caught Just Drinks' eye in October.
Source: just-drinks.com
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Deals in Bourbon and Tequila, as well as a retail mega-merger in the US, caught Just Drinks' eye in October.
Soft drinks brands' forays into alcohol make good business sense, but leveraging the brand equity of products consumed by sub-LDA consumers is a risky business.