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If an Amazon review makes you laugh, are you more likely to buy?

Ever found yourself laughing at your computer or phone screen while reading a review for a rudimentary product on Amazon? ....

Susan Mudambi , Sunil Wattal , University Of Virginia , University Of New Hampshire , Temple Fox School Of Business , Where Is Baby , Fox School , New Hampshire , Consumer Behavior , Amazon Mechanical Turk ,

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs. ....

United States , Susan Mudambi , Sunil Wattal , University Of New Hampshire , University Of Virginia , Philadelphia Inquirer , Temple Fox School Of Business , Tribune Content Agency , Erin Mccarthy , Where Is Baby , Fox School , New Hampshire , Consumer Behavior , Amazon Mechanical Turk ,

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs. ....

United States , Susan Mudambi , Sunil Wattal , Tribune Content Agency , University Of Virginia , Temple Fox School Of Business , Philadelphia Inquirer , University Of New Hampshire , Erin Mccarthy , Where Is Baby , Fox School , New Hampshire , Consumer Behavior , Amazon Mechanical Turk ,

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs. ....

United States , Sunil Wattal , Susan Mudambi , University Of New Hampshire , Tribune Content Agency , University Of Virginia , Temple Fox School Of Business , Philadelphia Inquirer , Erin Mccarthy , Where Is Baby , Fox School , New Hampshire , Consumer Behavior , Amazon Mechanical Turk ,

If an Amazon review makes you laugh, are you more likely to buy?

While a genuine negative review might dissuade you from buying a product, a pseudo negative review could prompt you to purchase for the laughs. ....

United States , Sunil Wattal , Susan Mudambi , University Of Virginia , Temple Fox School Of Business , Philadelphia Inquirer , Tribune Content Agency , University Of New Hampshire , Erin Mccarthy , Where Is Baby , Fox School , New Hampshire , Consumer Behavior , Amazon Mechanical Turk ,