Ways to Ensure CX Data Quality
PHOTO: Sharon McCutcheon Data is essential for the design and delivery of customer experience programs, but the value of the data depends on its accuracy, completeness and timeliness. According to a SnapLogic study, 76% of companies are missing revenue opportunities due to lack of data insights, and 72% of companies surveyed said customer engagement and satisfaction are negatively impacted due to missing or incomplete data. Additionally, more than half (54%) admit to relying on poor quality data to drive strategic decision making. "To know that so many organizations are making business deci...
Source: cmswire.com