The Biggest Marketing Challenges of the Next Decade: Data Accuracy, Exclusivity & Legal Permissions
PHOTO: rh2010 Earlier this month, we dove into what researchers found as one of the greatest data challenges for marketers this decade: distilling and activating the incredible amount of data to which they have access. Scott Brinker, author of the Chief Marketing Technologist blog, and Jason Baldwin, global head of product management of WPP, shared those insights in a report released in October, "Martech 2030" (PDF). They said itâs one of the areas that will make marketers competitive in data this decade. The other weâll explore today: The source of your data: its accuracy and fr...
Source: cmswire.com