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Growing up with search engines I have never known anything other than Google. Some of you may remember using Yahoo or Bing at various points but now over 90% of searches happen on Google. This is a great example of a monopoly but recent events are starting to throw this dominance into question- will Bing be able to dethrone Google?
The launch in November of ChatGPT - a chatbot that uses AI to complete all manner of tasks - has made headlines around the globe.
While Microsoft would very much prefer that you run Windows 11 on a PC, the company recognizes -- albeit rather reluctantly -- that some people favor Macs. Licensing restrictions have meant that, until now, users have not been permitted to run Windows on Apple Silicon.
Not too long ago, marketers and search engine optimisers used to avidly watch out for something called the Google Dance. As the World Wide Web expands constantly with new websites, and pages are added and some deleted, Google's famed search algorithm constantly adjusts its ranking. It crawls through these pages, gauges their relevance, sniffs out frauds, and modifies how sites appear on its page. This is what is called the Google Dance.
At the heart of this game is the fact that Search is not Microsoft's main business - it has market leading, super-profitable growth businesses in enterprise software, the cloud and gaming.