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After Super Bowl breakthrough, will visually and hearing-impaired audiences stay in brands' plans?


After Super Bowl breakthrough, will visually and hearing-impaired audiences stay in brands plans?
For the first time in the history of the Big Game, this year saw Tide Detergent feature descriptive video, ensuring its Super Bowl spot was inclusive for the blind and visually impaired community. On the back of this accessibility milestone, The Drum explores its significance, questioning what more advertisers can do to reach blind audiences.
The next time you sit and watch the TV, close your eyes at the ad break. Open them, then put your sound on mute. Ask yourself: do I know which brand is pitching to me? Do I know what they’re selling? ....

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