Female-founded hard seltzer Whisp hits the UK
Female-founded hard seltzer Whisp hits the UK 1st June, 2021 by Nicola Carruthers Personal trainer Harriet Cuming has launched a new sustainable alcoholic sparkling water brand made using British ingredients. Harriet Cuming founded Whisp alcoholic sparkling water to target health-conscious consumers Cuming has unveiled alcoholic sparkling water Whisp in two variants: cucumber and mint, and raspberry and elderflower. Whisp claims to be one of only 19% of startups founded by women. The 4% ABV brand has been launched to target mindful drinkers, with Whisp being plastic-free, plant-based and cl...
Source: thespiritsbusiness.com