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Change comes as they face scrutiny over hundreds of internal documents leaked by a whistle-blower. >> some say the re-branding could be part of an effort to change the topic and overhaul facebook's reputation after a series of scandals and pr nightmares. cnn's paula newton takes us into the metaverse. >> reporter: in a corporate event that seemed to have the vibe of a budget sci-fi flick -- >> all right. perfect. >> reporter: -- mark zuckerberg, the founder and head of all things facebook introduced the metaverse. >> together we can finally put people at the center of our technology and delive...

The present, there always will be. >> during my time as facebook -- >> reporter: in recent months former facebook employees have provided evidence that facebook was aware of its role in disseminating misinformation that breeds and spreads on its social media platform and zuckerberg said the documents released were cherry picked. frances houses says she is feared that will continue in the new metaverse. >> i was shocked that facebook wants to double down on the metaverse and they will hire 10,000 engineers in europe to work on the metaverse. safety is a cost center, not a growth center which is...

Focal point of your attention anymore. >> reporter: if meta is the future, in the present the facebook brand on the site and the app won't change. what zuckerberg is trying to pull off is more profound than that. >> he's trying to take control of what he thinks is the big next wave of technology and the question is whether the world accepts that, whether people in spite of all of the controversy and stuff, in spite of all the crises that have hit facebook in the last month, are going to want to put their trust in facebook. >> reporter: despite accusations of a toxic business model and dangerou...

All right. facebook has changed its company name to meta as it shifts focus to the virtual reality metaverse. the change comes as they get skroout knee over hundreds of internal documents by a whistle-blower. here's paula newton. >> reporter: in a corporate event that seemed to have the vibe of a budget sci-fi flick. >> all right, perfect. >> reporter: mark zuckerberg, founder and head of all things facebook introduced the metaverse. >> together, we can finally put people at the center of technology and deliver an experience where we are present with each other. >> reporter: what is it? an imm...